Vegg-tastic Announcement! And a Vegg Cookbook Giveaway!

Memphis Crunk readers, guess what?! You'll never believe it, but the Memphis Whole Foods is set to be the first Whole Foods in the country to carry Vegg powder! Memphis is rarely the first in anything (except maybe rock 'n' roll). My pal Rocky, inventor of the vegan egg substitute, shot me an email last week to let me know Memphis vegans will see Vegg on the shelves here in a matter of weeks. Here's the fancy new canister, which looks much more user-friendly than the old silver bags.

For the rest of y'all, don't worry. I have good news for you too. You can always order Vegg from Vegan Essentials, which is what I've been doing since it hit the market. And the makers of Vegg — Rocky and Sandy — want to give away a copy of The Vegg Cookbook to a lucky crunk reader. Details at the end of this post.

If you're not familiar with Vegg, it's a powder that when mixed with water is magically transformed into a very realistic vegan egg yolk. It's great for dipping French toast, pouring over scrambled tofu, or if you're really adventurous, making fascimiles of vegan fried eggs with the runny round yolk and the soft fried white.

The Vegg Cookbook gives instructions for all kinds of ways to use Vegg (including that impressive fried egg recipe). I've only ever used Vegg for breakfast stuff, but there are chapters in the book dedicated to main dishes and even desserts. There's a recipe for Vegg Carbonara (the eggy pasta dish), Vegg Tempura, Indian Quinoa, Pea & Potato Croquettes, Jalapeno Poppers, Vegg Rolls, and Homemade Vegg Pasta. And for dessert, there's Date Nut Bread, Mocha Tofu Cheesecake, and Vegg Nog Pie.

Rocky sent me a book to review, and after much deliberation, I finally settled on the Baked Frittata. It's an eggy mixture of Vegg powder, silken tofu, and cornstarch baked atop roasted potatoes, onions, peppers, and green beans.

Look how (V)eggy that is! I've made tofu frittatas before, but none were as eggy as this one. The frittatas I've made in the past probably couldn't fool an omni, but I know this one could! Here's an inside look.

Anyway, all these recipes can be yours! Just leave a comment on this post letting me know what eggy dish you'd like use Vegg to recreate. Be sure and leave an email address in your comment if you're profile doesn't include one (otherwise, I won't be able to contact you if you win!). I'll randomly select a winner next Monday night.