Monday, November 4, 2013

Vegg-tastic Announcement! And a Vegg Cookbook Giveaway!

Memphis Crunk readers, guess what?! You'll never believe it, but the Memphis Whole Foods is set to be the first Whole Foods in the country to carry Vegg powder! Memphis is rarely the first in anything (except maybe rock 'n' roll). My pal Rocky, inventor of the vegan egg substitute, shot me an email last week to let me know Memphis vegans will see Vegg on the shelves here in a matter of weeks. Here's the fancy new canister, which looks much more user-friendly than the old silver bags.


For the rest of y'all, don't worry. I have good news for you too. You can always order Vegg from Vegan Essentials, which is what I've been doing since it hit the market. And the makers of Vegg — Rocky and Sandy — want to give away a copy of The Vegg Cookbook to a lucky crunk reader. Details at the end of this post.


If you're not familiar with Vegg, it's a powder that when mixed with water is magically transformed into a very realistic vegan egg yolk. It's great for dipping French toast, pouring over scrambled tofu, or if you're really adventurous, making fascimiles of vegan fried eggs with the runny round yolk and the soft fried white.

The Vegg Cookbook gives instructions for all kinds of ways to use Vegg (including that impressive fried egg recipe). I've only ever used Vegg for breakfast stuff, but there are chapters in the book dedicated to main dishes and even desserts. There's a recipe for Vegg Carbonara (the eggy pasta dish), Vegg Tempura, Indian Quinoa, Pea & Potato Croquettes, Jalapeno Poppers, Vegg Rolls, and Homemade Vegg Pasta. And for dessert, there's Date Nut Bread, Mocha Tofu Cheesecake, and Vegg Nog Pie.

Rocky sent me a book to review, and after much deliberation, I finally settled on the Baked Frittata. It's an eggy mixture of Vegg powder, silken tofu, and cornstarch baked atop roasted potatoes, onions, peppers, and green beans.


Look how (V)eggy that is! I've made tofu frittatas before, but none were as eggy as this one. The frittatas I've made in the past probably couldn't fool an omni, but I know this one could! Here's an inside look.


Anyway, all these recipes can be yours! Just leave a comment on this post letting me know what eggy dish you'd like use Vegg to recreate. Be sure and leave an email address in your comment if you're profile doesn't include one (otherwise, I won't be able to contact you if you win!). I'll randomly select a winner next Monday night.

46 comments:

Jan Scholl said...

Years ago after the big St Patty's day race up in Bay City, Michigan, we stopped to eat at this place in Mexicantown. They took foil and laid a tortilla on it, filled it with potatoes, smoky peppers, onions, and some other items and then poured scrambled egg mixture over it. Then sealed up the foil and laid in the fire hearth. After you peeled it back and it was like a layered omelet you could make on the grill or fire while camping etc. I think someone else had it with bacon so it was versatile. Bet this would work great to do that. Wish it could bring back my 7 minute mile, too!

Shannon said...

Oh I would make carbonara with this in a heartbeat! that sounds really tasty!

DM said...

I would make a spinach and fried egg pizza. Oh, my mouth is watering thinking about it. deemacnc at gmail.com

lauraleahc said...

Quiche for sure! Yum!

Kailey Miller said...

Mmmmm, with the Vegg and the Vegg cookbook, I would make my mom's handmade noodles, the ones we always have at Thanksgiving!

kaileym@bu.edu

charj said...

I've bookmarked so many curd recipes that I want to try but did not know what to do about all the eggs called for; in addition to lemon curd, there's grapefruit curd, lime curd and cranberry curd.

Rebecca said...

I really miss Dutch baby pancakes. My grandmother used to make them and they were delicious.

BeccaMFerguson@aim.com

jainey09 said...

I love Vegg. Such a great product! I can think of so many wonderful things I want to learn how to make with it! Egg salad. Frittata, a big fluffy omelet, and a giant soufflé. Mmmm, Thank you for making a fantastic product, you are the best!!
Tina, alsnwndrlnd2@hotmail.com

Laura C. said...

I'd like to make traditional chilaquiles again. It's doable with tofu instead of egg, but I think it would probably be really good with vegg.

lsc803@gmail.com

Jared Bigman said...

Oh man, I never knew there was a Vegg cookbook! I received a sample several months back and still haven't mastered using the product yet.

I'd love to make a huge breakfast casserole with hash browns, gimmelean sausage, and a layer of creamy scrambled vegg.

Jessica Eagle said...

Hummm...super interesting !!! I would certainly like to make a frittata as you've done. However, a good omelet would be very interesting to recreat.

Thanks for the giveaway :)

Helen said...

The carbonara sounds great! Other than that, I would probably mostly use it for breakfast kind of foods, too.

Maileika said...

maileikar@yahoo.com Egg Foo Yung! Also delicious French Toast :-)

tamara said...

I haven't used Vegg yet, but I'd love to use it to make a (v)egg in a hole/basket.

BTW, I flew Southwest over the weekend and they have a big feature article on Memphis!

Sophie said...

Carbonara!!! Without any doubt!

sophie _ 680 AT hotmail dot com

Nathan Tipton said...

Oh girl, you had me at Jalapeno Poppers. I would SO do that!

Robyn said...

I'd make heuvos rancheros! yum!

rjudd25 AT yahoo DOT com

Lizzie Bordello said...

Might like to try a quiche again - it's been years, and I never had great success. The Vegg might be the answer! :)


wickedliz at hotmail dot com

Seth said...

Definitely quiche for me as well.

Deb Baker said...

Hi, Bianca! I would love to be able to make an omelet, and French toast. Thanks!

Jennifer Manriquez said...
This comment has been removed by the author.
Jennifer Manriquez said...

Oh wow! I'd love to try this stuff. I've never seen it in a store around here. I'd definitely love to make eggs benedict!! I tried a tofu version once and I love tofu, but the taste was just "meh." I'd love to try it again with this!

P.S. I removed my last comment because I forgot to put my email in it. Here it is: bankruptvegan@gmail.com =)

Lesley Eats said...

Funny, I just found my sample of Vegg in my Kitchen Drawer of Doom (TM) and I really need to use it. I just can't decide what I want to make with it!! Maybe I'll get lucky and win the cookbook. :)

Anonymous said...

Squishy (v)eggy bread pudding! I had a really good recipe back before when I could eat animal products. I would love to make it with Vegg!!

alegria.assumpta at gmail.com

ADO Events said...

I can't wait to try the Eggs Benedict!

T.M. said...

I have been wanting this for ages! I would try and recreate a strata for my family! They would be thrilled.

Yvonne van de Water said...

I don't think tofu resembles very much the taste and structure that an egg has - so I'm very curious about all the things this egg-product can do!

Simona Cat said...

Ohmy! Sounds amazing! I'd go for spaghetti carbonara and pasta with zucchine the way i used to male it in my omni days

Ashley Leslie said...

I'd really like to attempt a veg omelet.

Laurie A. said...

I'd make some sort of Benedict or maybe try a Carbonara (I've never had one). This sounds like so much fun!

PinkAlpaca@gmail.com

Anonymous said...

My mom has a recipe for spinach quiche I have always loved and I've tried to veganize it but it never quite sets correctly. I would love to try it again with Vegg!

Jim Nichols said...

Egg Foo Yong, it looks perfect for it.

sarahhhhhh said...

I've always wanted to try this! I'd make an omelette to start!

Megaera said...

I would make a quiche. And I just this past weekend actually got a canister of vegg!!! I'm so excited. Haven't used it yet, plan to start experimenting this upcoming weekend (but a vegg cookbook sure would help).

princesshouse3@aol.com

Jeni in Milwaukee said...

I would definately make that frittata-Yours looks amazing! We struggle with new, easyish breakfast ideas for weekends in our house. Having a picky toddler makes it difficult to experiment often, but as a vegan family, we are always looking for new recipes.

Elise said...

I'd like to make some Vegan Challah!

Zee said...

an omelet!

Anonymous said...

I love trying the Vegg, someday, it will be local and I can buy it easily.

Hannah said...

The only eggy thing I miss that I haven't been able to find an adequate subs is that runny yolk. I just want something to dip my toast into!

Abbie Tumbleson said...

The pasta sounds pretty fantastic, but so does the Vegg nog pie! I haven't had anything noggy in ages. My email is veganinthemiddleofnowhere@gmail.com

Sheridan and Drew said...

I would love to make a quiche or frittata with Vegg! I've made them with just tofu before, but I'm impressed with the firmness of your frittata in the photo!

sheridanposey at yahoo dot com

Erika R. said...

I would love to have matzo brei again. Comfort food for the long upcoming winter in NY.

Sanni said...

I would like to make a quiche, I usually make several for Christmas breakfast but adding Vegg would hold it together better. Thanks
Sanielj@gmail.com

spikemogy said...

I would make omelets! I miss Waffle House omelets. Isn't that terrible? ;)

AlwaysJoy said...

For my husband I'd make vegg nog pie
But for me I read someone else's comment of egg foo yong and omg that has to happen

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