Vegan Vanilla Almond Milk Yogurt at TCBY!

I've had a late night at work and just now finished up a news story on some school board issues after a grueling three-hour meeting. And that means I worked 13 hours today! So quick post before I down a much-needed glass of wine and hit the hay.

I mean, all I really need to show you is this!

And I think it speaks for itself. If you haven't heard, TCBY has introduced a vanilla Silk almond milk yogurt. And you can put Oreos on it!!! Vegan soft-serve heaven. I enjoyed this little treat on Saturday afternoon.

Last fall, TCBY introduced its first vegan yogurt — a chocolate Silk almond milk yogurt. That flavor is on hiatus while vanilla makes its debut. But honestly, vanilla beats chocolate in my book any day. However, I am anxiously awaiting the day when they have both flavors on tap, and I can get a chocolate-vanilla swirl!

I was doing a little internet research on the new flavor, and I came across this article on the Dallas Culture Map website. They interviewed Dustin Finkel, VP at TCBY's parent company, Famous Brands. And he had this to say about the popularity of the Silk almond milk flavors:

"We underestimated the response we were going to get. One of the areas that I completely missed the mark on in terms of expectation was the vegan audience. I expected a response from health-based and lactose-intolerant consumers. But the greatest response has been from the vegan market, and it's been one of the key drivers in the launch of the vanilla flavor."

Let that be a lesson to you, corporate America. Never underestimate the power of the vegan market. We may only make up a small portion of the population, but we're loyal as hell. And we buy lots of food because we love food in a way that no omni can understand. Make vegan stuff, and we'll come. Thanks TCBY for takin' a chance on us.